Mission & Core Values
We provide real therapy for real people. At Northside, we meet clients where they are—with honesty, humor, and radical authenticity—offering mental health care that’s accessible, effective, and built for life using these four core values:
- Show up, plug in, push play
- Be wrong. It’s ok.
- Contribute. No NPCs here.
- Be Radically Authentic.
Above all, we encourage every client—and every clinician—to “BE AUTHENTIC”. Real change only happens when we’re honest with ourselves and each other.
Vision
By 2030, Northside Behavioral Health Group will be a statewide leader in mental health care—operating five thriving clinics across Nebraska, each led by empowered, homegrown clinician-leaders. We will be known for therapy that’s radically authentic, environments that feel human, and a culture where both clients and staff are seen, valued, and supported.